Deion Sanders's car collection

Explore Deion Sanders's car collection: Lamborghini Urus, Ford F-650 Super Truck, 2021 Cadillac Escalade Premium Luxury Platinum spanning $823K across 8 verified vehicles.

About Deion Sanders

Deion Sanders, known as "Prime Time" and "Coach Prime," is a Pro Football Hall of Famer who played cornerback across 14 NFL seasons, won two Super Bowls, and also played Major League Baseball, making him the only athlete to appear in both a Super Bowl and a World Series. Celebrity Net Worth places his net worth at $60 million, built on NFL and MLB salaries, endorsements, and a five-year, $54 million coaching extension at the University of Colorado signed in March 2025. His garage mixes custom heavy-duty trucks with vintage American classics and European sports cars, reflecting a collecting philosophy that began the day he signed his first pro contract.

Here's a look at Deion Sanders's car collection and the verified cars that make it up — one of REREV's athlete car collections.

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Deion Sanders' cars

Lamborghini Urus: $220K

Lamborghini Urus

Brand
Lamborghini
Model
Urus
Est. value
$220K
Lamborghini Urus

Sanders owns a black Lamborghini Urus, a detail that sparked a well-documented family debate when son Shedeur arrived home with his own gray Urus S and Deion dismissed the difference with, "a Lambo is a Lambo." The twin-turbocharged 4.0-liter V8 in the standard Urus produces 641 horsepower, giving the SUV a 0-to-60 time of 3.6 seconds. Sportskeeda reported the exchange between father and sons that confirmed both Sanderse own separate examples of the Italian performance SUV.

Custom Ford F-650 Super Truck: $179K

Custom Ford F-650 Super Truck

Brand
Ford
Model
F-650 Super Truck
Est. value
$179K
Ford F-650 Super Truck

Sanders nicknamed this tuxedo-black diesel monster "Optimus Prime" and replaced the Ford badge on the grille with his own "Prime" emblem, a detail that immediately went viral on social media. The standard F-650 offers a 6.7-liter PowerStroke V8 Turbo Diesel producing 270 horsepower and 700 lb-ft of torque, and Sanders' example adds custom LED headlights, a carbon fiber dash, flotation tires, a Lund visor, and a Supreme Plus entertainment system worth $8,395 alone. On3 covered the F-650 reveal after Sanders debuted the truck shortly after joining Colorado as head coach in 2023.

2021 Cadillac Escalade Premium Luxury Platinum: $104K

2021 Cadillac Escalade Premium Luxury Platinum

Brand
Cadillac
Model
Escalade Premium Luxury Platinum
Est. value
$104K
Cadillac Escalade Premium Luxury Platinum

Sanders selected the top-of-the-line Premium Luxury Platinum trim of the fourth-generation Escalade, finished in Dark Moon Metallic, purchasing it from Cadillac of Jackson in Ridgeland, Mississippi. This generation of Escalade introduced a 38-inch curved OLED display spanning the instrument cluster and center stack, which was the largest in-vehicle screen of any production car at launch. The Platinum trim rides on air suspension and adds massaging rear seats, a 36-speaker AKG audio system, and a glass roof panel.

2018 Porsche 911 Carrera S Cabriolet: $87K

2018 Porsche 911 Carrera S Cabriolet

Brand
Porsche
Model
911 Carrera S Cabriolet
Est. value
$87K
Porsche 911 Carrera S Cabriolet

The 911 Carrera S Cabriolet sits at the top of Sanders' sports car shelf, powered by a twin-turbocharged 3.0-liter flat-six producing 420 horsepower and capable of reaching 62 mph in 4.0 seconds with the optional PDK gearbox. Porsche built the 991.2-generation Carrera S to be the most driver-focused open-top 911 of its era, with rear-wheel steering and Porsche Active Suspension Management as standard. The current resale value comes from Kelley Blue Book's appraisal tool for the model.

1988 Mercedes-Benz 560 SEC: $75K

1988 Mercedes-Benz 560 SEC

Brand
Mercedes-Benz
Model
560 SEC
Est. value
$75K
Mercedes-Benz 560 SEC

This was Sanders' very first car after turning professional, and he called it "like the Maybach right now" when showing it off in a Well Off Media garage tour, recalling how he paid an extra $15,000 to have a convertible top fitted so he could ride open-air around Atlanta during his Falcons days. The W126-generation 560 SEC was the flagship Mercedes coupe of its era, powered by a 5.6-liter V8 producing 238 horsepower, and Sanders' custom convertible conversion makes it a one-of-a-kind piece. Yardbarker documented the garage reveal where Sanders walked through his classic car storage unit and shared the story behind this car.

1965 Lincoln Continental Convertible: $65K

1965 Lincoln Continental Convertible

Brand
Lincoln
Model
Continental Convertible
Est. value
$65K
Lincoln Continental Convertible

Sanders drove this suicide-door Lincoln Continental to Texas Stadium for Dallas Cowboys games, keeping it across four decades as one of his most storied personal pieces. The 1965 Continental carried a 7.6-liter V8 producing 320 horsepower and rode on an all-steel unibody frame, a construction method Lincoln maintained specifically for rigidity and ride quality. Classic.com values a comparable example at approximately $65,400, reflecting the car's standing as one of the cleaner full-size American convertibles of the mid-1960s.

2017 GMC Savana 2500 Explorer Conversion: $54K

2017 GMC Savana 2500 Explorer Conversion

Brand
GMC
Model
Savana 2500 Explorer Conversion
Est. value
$54K
GMC Savana 2500 Explorer Conversion

Sanders upgraded this full-size conversion van with heated and massaging seats, an HD television, subwoofers, and Ballistic off-road aftermarket wheels, turning it into a rolling lounge for long road trips. The Savana 2500 is built on a body-on-frame platform with a 6.0-liter Vortec V8 producing 342 horsepower, and the Explorer Conversion package adds a raised roof, premium upholstery, and privacy glass from the factory. It sits squarely in the truck-heavy portion of the collection alongside the F-650 and the F-350.

1964 Chevrolet Impala: $39K

1964 Chevrolet Impala

Brand
Chevrolet
Model
Impala
Est. value
$39K
Chevrolet Impala

Sanders told the Well Off Media cameras that he used to drive this black Impala convertible to Atlanta Braves day games, and sources confirm he kept two examples, all with original factory touches intact. The 1964 Impala was built on the X-body platform and offered big-block V8 options of up to 409 cubic inches, making it one of the most desirable years in the Impala line for collectors. Its deep ties to American music and pop culture have kept values firm, with comparable convertibles sitting around $39,000 in today's market.

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